Our Process - Report, Recommend and Reallocate

"Ashbridge takes a proactive approach to reporting, meeting with the client to review current performance as well as to discuss the client's changing objectives as they relate to the investment program and other related wealth management issues."

The Ashbridge investment process is an ongoing one. Our goal is to proactively recommend changes to a portfolio before underperformance occurs. Our portfolio reporting process provides the framework we follow for making those recommendations and, if necessary, reallocations:

• Ashbridge takes complex portfolio analysis and simplifies the presentation in a comprehensive and customized report. Key components of our reporting philosophy are as follows:
  
  
  • Customization - We listen to the client and incorporate what's important to them into the report. By focusing the report on the information that is most important to the client, communication is enhanced and investment objectives are more easily met.
  
  
  
  • Ease of Use - We design reports that provide information in an ordered manner. Information is clearly presented in various levels of detail, from the portfolio through asset classes and managers and down to the security level, allowing the reader to focus in on the information which they are most interested.
  
  
  
  • Consolidation - Ashbridge reports are designed to "pull it all together", showing portfolio results in a consolidated format. We believe that understanding of investment results and their impact is most clear when all pockets of wealth are reported on together. Our reporting systems allow for consolidation of supervised and unsupervised assets and other levels of consolidation as required.
  
  
  
  • Benchmarking - Style specific benchmarks are assigned to all managers and a blended benchmark is developed to gauge the performance of the entire portfolio.
  
  
  
  • Issues and Recommendations - The quality of data interpretation is more important that the amount of information. A customized quarterly letter is prepared addressing all important issues. The letter provides a roadmap for approval and implementation of changes to the portfolio.
    
    
• As part of our reporting process, we track all trades and reconcile on a monthly basis custodial and investment manager statements.
  
  
• We conduct in-depth calls with investment managers every quarter to reassess investment policy and to evaluate performance. The results of these calls are summarized and included in the reporting package.
  
  
• While the investment policy is held constant over the long-term, relative valuations change and deviations from policy will occur. Periodically, we rebalance client portfolios to the investment policy in order to maintain discipline with regard to investment objectives, to control risk and to maintain exposure to undervalued asset classes.
  
  
• Alternatively, when aberrations in short-term market conditions and valuations exist, opportunistic tactical allocations may be appropriate to conform to relatively higher return expectations in certain markets.
  
  
• Ashbridge meets regularly with clients. In client meetings, Ashbridge follows up client letter recommendations with an in-depth review of the issues at hand. All our communications with the client, be it through client letters or meetings, seek to gain consensus from the client on issues before portfolio changes are made.